Learn what planners want from hotels and venues in 2025
The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:
- The state of meetings and events.
- The importance of rebuilding relationships.
- How planners are evaluating venues.
Top Findings
68% of planners are actively booking or sourcing new events
52% of planners are less optimistic than two months ago
Attendance expectations are down 10% since October
Tip for Suppliers: Group business is crucial for the hospitality industry, providing a predictable business segment amidst budget cuts and escalating geopolitical tensions. Unexpected cancellations in leisure and transient segments can disrupt revenue and profitability, but group business ensures stability. Cvent helps hotels build a strong group business pipeline, increasing exposure and access to planners to win more RFPs and mitigate cancellations from other key business segments.
Tip for Planners: Ensure you have visibility into all events happening across the organization and can easily measure their impact. If you need to pivot or make adjustments, you'll understand where and when they happen, the cost, and the value. Event management software can help you gain these insights across the entire event lifecycle.
Resources to Meet the Moment
Mastering AI for Group Business in 2025
This handbook is for hospitality professionals on how to use AI to improve processes and increase competitiveness.
Get your free copy
2025 Meetings and Events Trends
Whether you’re an event organiser, marketer, or hospitality professional, this guide is your key to navigating 2025 with confidence.
Download now
Mastering AI for Events: 2025 Guide
This guide breaks down the many different types of AI and how each can enhance your event planning and marketing strategies.
Read the eBook