Learn what planners want from hotels and venues in 2026
The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:
- The state of meetings and events.
- The importance of rebuilding relationships.
- How planners are evaluating venues.
Top Findings
34% of planners expect to produce more meetings in 2027.
37% use public search and AI tools to source ancillary services.
70% of planners say F&B costs are higher than expected.
Resources to Meet Planner Needs
2026 Cvent Planner Sourcing Report
Learn how planners are embracing tools that bring efficiency, speed, and clarity to events.
Download the report
Top 9 Event Trends to Track in 2026
Get practical guidance to help you adapt, prioritize, and make smarter decisions.
Get the eBook
The 2026 Guide to Mastering AI for Events
Dive into how AI can enhance your event planning and marketing strategies.
Get the eBook