Learn what planners want from hotels and venues in 2026

The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:

The Pulse of Event Professionals
  • The state of meetings and events.
  • The importance of rebuilding relationships.
  • How planners are evaluating venues.

Top Findings

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68%of planners are booking new events or actively sourcing.

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61%of planners are planning, sourcing, or researching international events.

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48%of planners use generative AI tools,most commonly for content creation (42%).

Resources to Meet Planner Needs

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2026 Cvent Planner Sourcing Report

Learn how planners are embracing tools that bring efficiency, speed, and clarity to events.

Download the report

Top 9 Event Trends to Track in 2026

Top 9 Event Trends to Track in 2026

Get practical guidance to help you adapt, prioritize, and make smarter decisions.

Get the eBook

The 2026 Guide to Mastering AI for Events

The 2026 Guide to Mastering AI for Events

Dive into how AI can enhance your event planning and marketing strategies.

Get the eBook