Learn what planners want from hotels and venues in 2024

The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:

The Pulse of Event Professionals
  • The state of meetings and events.
  • The importance of rebuilding relationships.
  • How planners are evaluating venues.

New PULSE Poll!

Are you leveraging event technology more or less than in the past year?

Top Findings


61% of planners say they will produce more meetings in 2024 than 2023

Tip for Suppliers: Ensure that planners consider you throughout their sourcing process with CSN Diamond Ads.

Tip for Planners: Organize your attendee data and design the perfect event set-up using Event Diagramming tools.


62% of planners want RFP responses in four days or less

Tip for Suppliers: Boost planner satisfaction by responding automatically and quickly to RFPs with Response Automation.

Tip for Planners: Share your ideal response time and notify suppliers that they are your top pick with The Cvent Supplier Network.


42% of planners have increased spending on event tech compared to last year

Tip for suppliers: Increase efficiency and save time with automatic group room block management with Cvent Passkey

Tip for Planners: Use Cvent Exchange Solutions to find the perfect venue, coordinate room blocks, and organize event data.

Resources to Meet the Moment


Top Trends for Suppliers

Learn how to capitalize on the automation revolution and grow your business in 2024.

Get the eBook


Top 8 Event Technology Trends to Track in 2024

Learn about the latest event tech trends in 2024.

Read the blog


The 2024 Forecast for Hotels and Venues

Hear from our panel of experts on the key trends shaping events in 2024.

Watch the webinar