Learn what planners want from hotels and venues in 2026

Top Findings

Tip for Suppliers: Group business remains a critical source of stability for hotels and venues as leisure and transient segments face volatility from economic and geopolitical headwinds. Cvent helps suppliers build a resilient group business pipeline by increasing exposure to active planners, streamlining RFP response processes, and supporting more flexible contracting. As planners grow more cautious and event volumes fluctuate, Cvent enables hotels to win more group business and offset the impact of cancellations or reduced demand in other segments.

Tip for Planners: Cvent’s Event Cloud platform is designed to help planners navigate today’s uncertainty and complexity. With comprehensive visibility, flexible event management tools, and robust risk mitigation features, Cvent empowers planners to adapt to fluctuating attendance, manage costs, and respond quickly to disruptions. Event management tools help planners maintain the value of face-to-face events, even as participation and formats evolve. Cvent remains committed to supporting planners through every challenge, ensuring events continue to deliver business impact.