Learn what planners want from hotels and venues in 2025
The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:
- The state of meetings and events.
- The importance of rebuilding relationships.
- How planners are evaluating venues.
Top Findings
68% of planners are actively booking or sourcing new events
52% of planners are less optimistic than two months ago
Attendance expectations are down 10% since October
Tip for Suppliers: Group business is crucial for the hospitality industry, providing a predictable business segment amidst budget cuts and escalating geopolitical tensions. Unexpected cancellations in leisure and transient segments can disrupt revenue and profitability, but group business ensures stability. Cvent helps hotels build a strong group business pipeline, increasing exposure and access to planners to win more RFPs and mitigate cancellations from other key business segments.
Tip for Planners: Ensure you have visibility into all events happening across the organization and can easily measure their impact. If you need to pivot or make adjustments, you'll understand where and when they happen, the cost, and the value. Event management software can help you gain these insights across the entire event lifecycle.
Resources to Meet the Moment
Top Trends for Suppliers
Learn how to capitalize on the automation revolution and grow your business in 2024.
Get the eBook
Top 8 Event Technology Trends to Track in 2024
Learn about the latest event tech trends in 2024.
Read the blog
The 2024 Forecast for Hotels and Venues
Hear from our panel of experts on the key trends shaping events in 2024.
Watch the webinar