Learn what planners want from hotels and venues in 2023

The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:

  • The state of meetings and events.
  • The importance of rebuilding relationships.
  • How planners are evaluating venues.

New Pulse Poll! How do your plans compare to your peers?

Which of the following most accurately describes your role in the events industry?

Here’s what planners say suppliers must do

Top Findings for Suppliers


40% of planners are focused on booking new events

Tip: Tip: Submit visually appealing Smart Custom Proposals to engage planners from the beginning of the sourcing process.


Planners remain concerned over costs and budgets

Tip: Use Cvent Business Intelligence to compare your property’s pricing against your competition.


49% of planners report increased demand for venues in major cities

Tip: Tip: Include all the amenities and activities that are in or near your hotel on your CSN profile and advertising.

Resources to Meet Planner Needs


What Planners Want and Need

Get tips on how to better work with planners and help grow your business.

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The Future of Group Business

Join our monthly webinar to hear what Cvent Source data says about the future of group and transient business, 2022 RFP volume, and event timing.

Watch the webinar


Top 14 Trends for Suppliers

Learn how to capitalize on the booming hospitality recovery in 2023 amid the growing impact of inflation and understaffing.

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